Don’t think that direct mail is right for your business?
Think again! Even right now, in 2016, direct mail is still tremendously effective across a wide range of consumer demographics. For small businesses and other retail shops, direct mail is a great way to get in front of new customers and to bring old customers back.
To better illustrate what we mean about the power of direct mail, we’ve compiled a list of 10 statistics about this great tactic. Have a look below:
1. According to a Target Marketing survey, direct mail (34%) beat out all other channels as delivering the strongest ROI for customer acquisition.
2. 79% of consumers will act on direct mail immediately, compared to only 45% who do the same with email, according to the Direct Marketing Association.
3. Marketing research firm MarketingSherpa found that more than half (54%) of consumers said they want to receive mail from brands they're interested in.
4. Perhaps surprisingly, 75% of millennials believe direct mail they receive is valuable according to K. Justin Restaino; 90% of millennials also cited a preference for direct mail promotions versus email.
5. According to the Direct Marketing Association, direct mail is the preferred channel for receiving marketing from local shops (51%) and banks (48%).
6. An Epsilon study found that 50% of U.S. consumers prefer direct mail to email; the same study found that 25% of those same consumers found direct mail to be more trustworthy than email.
7. Unlike emails, people open their mail; 70 to 80% of consumers polled by the Direct Marketing Association say they open most of their mail, even what they label junk.
8. Direct mail is a great way to win back customers. According to the USPS, previous customers are more than 9 times more likely to respond to direct mail advertising than people who have never shopped at the business.
9. According to the DMA, direct mail outperforms all digital channels by nearly 700% in terms of response rates.
10. The Print on Demand Institute found that direct mail has a lower cost per lead than pay-per-click, print advertising, telemarketing, or email.
As you can hopefully see from the statistics we cited above, direct mail is an incredible tool that can add tremendously to the advertising plans of certain companies. Today’s world may be more digital than ever, but consumers still very much appreciate having tangible products in their hands.
Think direct mail may be the right choice for your business? See our blog post about exploring the benefits of EDDM, and contact us today. We would love to talk to you more about the many ways in which direct mail can directly benefit your business!